[SINGAPORE, 21 November 2024] – Coda, a leader in digital content monetization, is marking its next chapter with a refreshed brand identity. Streamlining its name from ‘Coda Payments’ to simply ‘Coda’, the company is redefining its role as a strategic growth partner. With a new tagline—”Customize. Maximize. Monetize.”—Coda is doubling down on driving global growth opportunities for its partners.

“Our new brand reflects how far we’ve come and where we’re heading,” said Claire Weston, Chief Marketing Officer at Coda. “This isn’t just a cosmetic change. It’s a statement of intent. We stand out as a partner who is delivering customized solutions and maximizing growth for our partners. Our brand now reflects this.”

A Brand Built for the Future

The refresh redefines what Coda stands for. It’s no longer just about payments or gaming—it’s about putting partner success at the center. The new Coda is a catalyst for growth, providing commerce solutions to help businesses succeed in today’s increasingly complex digital economy.

Coda’s refreshed brand also reflects its ambition to meet the evolving expectations of a global audience. While headquartered in Singapore, Coda’s influence spans continents, making it a trusted partner for some of the biggest names in gaming and digital content. The new identity also bridges the gap between its flagship sub-brand, Codashop, and the parent brand, reinforcing Coda’s position as a comprehensive monetization platform.

Coda’s revamped website, coda.co, and its fresh, modern design embody its crisp, confident, and conversational tone. With a sleek new “C” logo symbolizing its role as a catalyst, Coda is set to make a strong impression across all its touchpoints.

The brand refresh is about more than looking the part. It’s about delivering on its promise to help partners customize their solutions, maximize efficiencies, and monetize their content like never before.

Visit coda.co to explore the new Coda.

About Coda

Founded in 2011, Coda brings over a decade of experience in delivering commerce solutions and strategies that drive revenue growth. Trusted by more than 300 publishers—including industry titans like Activision, Bigo, Electronic Arts, Moonton and Riot Games—Coda grows revenue and deepens customer engagement for our partners by connecting them to 200M+ paying customers worldwide.

Coda offers a range of commerce, payment and distribution solutions including Custom Commerce, a fully customizable web store, Codapay, which provides direct API payments integration on publishers’ websites, Codashop, the go-to online marketplace for millions of gamers worldwide to purchase in-game content and Distribution, where we extend the reach of Codashop content across our network of trusted commerce partners.

Headquartered in Singapore with 400+ Codans globally, Coda has recently been recognized as an APAC High Growth Company (2023) by the Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader in Fortune’s Fintech Innovation Asia list (2024), and listed in The Straits Times Fastest Growing Fintechs (2024).

Press Contact: press@coda.com