Out-of-app Margins…Inside the App

Since Coda’s inception, we have always been on the side of digital content makers and publishers. We help you shift commerce volumes out-of-app to minimize app store fees and keep more of your revenue. We provide best-in-class commerce solutions, widespread payment acceptance, and a distribution platform to maximize your out-of-app success.

Today, we want to expand our product capabilities to help you accept in-app payments. We’re excited to open up a new frontier where you can benefit from superior out-of-app margins with the convenience of in-app payment solutions.

More Reach, More Control

To make these in-app payments possible (and worthwhile), we’re partnering with leading app distributors who can help you drive more app installs beyond traditional app stores. This opens up a unique opportunity to maintain the high margins of D2C and third-party distribution while delivering the seamless in-app payment experience players expect.

What is Direct App Installation?

Direct app installation is the process of installing an application on a mobile device without using an official app store like Google Play Store or Apple App Store. Instead, the app is downloaded directly from a website, an ad, or through other distribution methods, such as APK files on Android devices.

This method bypasses platform restrictions and fees, giving you more control over app distribution and monetization.

Rethinking the Direct-to-Consumer Opportunity

The mobile ecosystem is evolving, reshaping what a direct-to-consumer strategy really means. While most publishers initially view D2C as simply operating a web store, the opportunity extends far beyond that singular touchpoint.

Direct Installs on Android open up new possibilities that were previously inaccessible:

1. Revenue diversification – When transactions happen outside platform fee structures, publishers gain both higher margins and greater pricing flexibility.  It’s not just about keeping more revenue—it’s about the freedom to explore new monetization models.
2. First-party data insights –  Direct relationships provide valuable data, giving you clear insights into user behavior. With real unfiltered data, you enable smarter decision-making across your organization.
3. User acquisition innovation – The industry’s shift away from traditional UA channels makes room for experimentation with new acquisition models. Direct Install partnerships represent an emerging channel where the unit economics could potentially outperform traditional platforms.
4. Cross-channel user journeys – Users no longer follow linear paths to discovery and purchase. A strong D2C strategy connects web discovery and app engagement – giving you a seamless user experience.

Several publishers we work with are finding success by integrating multiple D2C elements:

Publishers who treat D2C as a full strategy—not just a single solution—see 2-3x better results in monetization.

Take Your D2C Strategy Further with Direct Installs

New to D2C? Start with Direct Installs and an out-of-app web store to unlock higher margins, better data, and stronger customer relationships.

Already have a web store? Adding Direct Install capabilities turns it from a checkout page into a high-impact user acquisition channel.

Here’s how you can make it work:

Ready to Get Started?

Next steps to tap into this new growth opportunity:

1. Join a requirements-gathering session with our team to review our solutions in depth 
2. Develop an implementation roadmap tailored to your needs
3. Launch your first Direct Install campaign with our support

Want to learn more about how Direct Installs can transform your monetization strategy? Contact us today to speak with our experts.