Fraud Fighters Part 2: Tracking False Positives & Leveraging Analytics

In Part 1, we explored how Coda’s multi-layered fraud prevention strategy combines Machine Learning (ML) and Rule Management to stop fraudsters in their tracks. Now, let’s take a closer look at how we go beyond prevention to ensure seamless, trustworthy transactions for your customers.

Outsmart Fraud with Coda

Top publishers trust Coda to keep their transactions secure and their users happy. Fraud prevention is only effective if it doesn’t come at the cost of customer experience. That’s why our solutions don’t just protect revenue—they help preserve the trust and loyalty of your users, no matter how fraud evolves.

You’ve seen how ML and Rule Management work together to combat fraud. Now, discover how we tackle another crucial challenge: minimizing false positives while leveraging data analytics for smarter decision-making.

The Critical Importance of Tracking False Positives

Understanding false positives is also crucial, and Coda helps address them as well. A false positive occurs when a legitimate transaction is mistakenly flagged as fraudulent. While the intention is to protect customers and businesses, the consequences of these errors can be significant:

• Frustrated Customers: When legitimate purchases are declined, it disrupts the customer experience, causing frustration and risking brand loyalty.
• Lost Sales: Repeated false positives drive customers away, leading to revenue losses and missed growth opportunities.
• Operational Strain: High false positive rates can overwhelm customer support teams, diverting resources from growth initiatives.

At Coda, we understand that while protecting against fraud is paramount, we must also ensure that our defenses do not compromise the user experience. By combining ML’s adaptability with Rule Management’s precision, we strike the perfect balance—letting legitimate transactions flow while stopping fraud in its tracks.

Beyond the Toolkit: The Role of Analytics in Fighting Fraud

Having a robust fraud prevention toolkit is essential, but it’s only part of the equation. Without proper data analytics, even the most advanced tools can fall short. Many companies have cutting-edge features, yet struggle to optimize their fraud prevention efforts because they don’t have the right, reliable insights.

Data analytics provides a deeper understanding of fraud patterns, helping to fine-tune detection methods and reduce false positives. Here’s how it works:

• Identify Emerging Trends: By analyzing transaction data, we spot new fraud tactics early, allowing for quicker, more targeted responses.
• Reduce False Positives: Insights from behavioral trends help refine fraud rules and ML models, minimizing disruptions to legitimate customers.
• Optimize User Experience: A seamless, secure transaction flow ensures customers remain satisfied, boosting retention and trust.

At Coda, we prioritize data-driven decision-making, ensuring that every tool in our fraud prevention arsenal is optimized. Our analytics capabilities help us spot emerging threats, adjust defenses, and provide actionable insights to our partners, allowing them to stay ahead of fraudsters and focus on growth.

Winning the Fight Against Fraud – Together

As digital transactions continue to grow, so do the challenges posed by increasingly sophisticated fraud tactics. But with the right blend of advanced technology, smart analytics, and a proactive approach, businesses don’t have to face these threats alone. At Coda, our goal is to make fraud prevention as seamless as possible, empowering game and digital content publishers to focus on what they do best—creating incredible experiences for their users.

From identity tracking and real-time monitoring to leveraging a collaborative network and adapting to new risks, our solutions are designed to evolve alongside the ever-changing fraud landscape. With a data-driven mindset, we ensure every tool is fine-tuned for maximum impact, minimizing false positives while maintaining a secure user experience.

Protecting your business isn’t just about implementing tools, it’s about staying ahead of threats and adapting to new challenges. With Coda as your partner, you’re not just fighting fraud, you’re staying one step ahead, ensuring your revenue is protected and your players keep playing. Let’s continue this journey together, turning every challenge into an opportunity to power up your business and keep your players in the game.

But that’s not all we do for you

Beyond fraud prevention, Coda offers game publishers a suite of additional benefits:

• Global Coverage: With a presence in 65+ markets, we provide localized fraud protection and scalability, enabling your business to grow without limits.
• Chargeback Management: We handle 100% of fraud disputes, covering everything from unauthorized payments to friendly fraud. This not only safeguards your revenue but also helps maintain trust with card networks.

Keep safe and stay tuned for more insights!