The Coda Story

Coda began in 2011 in Indonesia. At that time, a credit card was the only way to buy digital content. The problem: 0.5% of the population had one. So our founders, Neil and Paul, built a solution. Linking locally trusted payment methods to global online commerce. For users, it meant access. For publishers, a new opportunity. For us, it was just the beginning.

Building a commerce highway

Next came gaming. A thriving industry but a place where access to content was held back by the same limited payment options. So Neil and Paul created two new solutions: Codapay and Codashop. The first, a plug-and-play API allowing publishers to accept over 400+ payment methods with a single integration. Direct carrier billing to ewallets. Instantly and effortlessly. The second, a marketplace for in-game currencies and content. Minimizing fees and maximizing conversion rates for game publishers. In turn, growing revenue and reach with ease.

Growing global

Over the next decade, Codapay and Codashop became our launchpad. Expanding globally. Creating more ways to pay. Fully customizable. Out-of-app and in-game. Then we introduced direct-to-consumer web store experiences through Coda Custom Commerce. Extended their reach through the Coda Distribution network. Deepened loyalty through programs like Coda Rewards. And also pushed beyond gaming. Partnering with publishers across the content economy, from entertainment to online dating. For everyone, and anyone.

And at every step, we honed the expertise our partners needed most. From a powerful marketing muscle and deep local knowledge to the technology that powers our solutions. Monetization made easy.

Coda today

Today, we’re a trusted partner for 300+ publishers, including the biggest names in gaming. Connecting publishers to over 90% of the world’s most popular local and global payment methods. Maximizing their revenue by putting their digital content in front of 200M+ paying users. With a sharp focus on partner success, we’re still pushing boundaries. If you’re ready to grow, we’re ready to go.

Proven over time

Over a decade of maximizing growth for the world’s biggest publishers. Activision to Bigo. Electronic Arts to Moonton.

Your local experts

Unrivalled understanding and consistent execution in diverse local markets. Plus, technical support in 21+ languages.

Global coverage

65+ strategic markets across 6 continents. Offering over 90% of the world’s favorite local and global payment methods.

Monetization made easy

400+ payment methods. 200M+ paying users. One simple, seamless integration.

Collaborating for impact

400+ Codans from 40+ nationalities, collaborating to make digital content accessible to all.